Google Onsite Advertiser - Let The Bidding Wars Begin! By:
Martin Lemieux
Google Adsense has just become more powerful overnight. As if it
wasn't enough that Google now gives you $100 for every
successful referral to their Adsense program but, advertisers
can now battle for placements within your own websites as well.
That's right, with every Adsense box you add to your site, you
can now sign up for "Onsite Advertiser" which ads a button to
all your Adsense boxes on your site that states:
"Advertise On This Site"... This new link takes advertisers to a
unique landing page (which will include your logo if you upload
one) which allows advertisers to advertise specifically within
your own Adsense boxes located on your site.
For Some, This Could Be Very Powerful!
Let me break it down for you if you still don't understand the
implication of this. If someone wants to target your site
through their Adwords program, they can now have a bidding war
with other advertisers! Your Adsense account that would
typically make anywhere around $100.00 a month could potential
make $1,000.00 a month! If you get the right advertiser that is
willing to pay to have their ads displayed on your site, the sky
is the limit. If you get multiple advertisers that want to
display their Adwords on your site, your site could turn into a
gold mine!
For Some Website Owners, This Could Be Devastating!
The harsh reality of this newly found fortune through your
Adsense program could mean the demise of your website
advertising packages that aren't part of Google. If you run
advertising on your site, your sales could potential drop from
the sheer amount of times visitors will be subject to Google's
Onsite Advertiser program.
At least the choice is yours whether or not to have Google
Onsite Advertiser installed within your Adsense boxes. There's
no cost to you, all you have to do is log into your Adsense
account. Under "My Account" at the top, go to the bottom of the
page and fill in your Google Onsite Advertiser profile. That's
it, Google does the rest.
I am curious to see the results of this new program and would
definitely like to here some success stories come out of this
program.
What Does This Mean For Advertisers???
Finally, you have all the control of your Adwords campaign. You
can now not only target specific websites to advertise in, you
can physically bid specifically for one specific website
whenever you want.
This also means that PPC just got more homework. Not that you
already have enough research, bidding, key word analyzing to do,
you now have to study every website you visit for potential
advertising.
Another Implication No One Might Think About!!!
SEO Companies are probably loving this new feature. Google has
now given SEO companies a new service to offer their clients and
visitors. Internet marketing companies can now increase the
amount of work they do for their PPC client's campaigns!
In Conclusion:
There are ups and downs of this new Onsite Advertiser program
anyway you look at it. For me though, I would love nothing more
than to see advertisers fight for ad placements on my websites.
About the author:
About The Author:
Martin Lemieux is the owner of Smartads. We help business owners
to increase their marketing efforts online and offline. Today's
Topic "Pay Per Click".
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