After working long and hard to get your new web site up and
running, you probably have little patience left to wait months
and months to start getting traffic to your site and start making
sales!
But those search engine submissions are taking a lot of time to
bring in traffic. You've also discovered that joining web rings,
link trading, and posting free-for-all classifieds are
time-consuming activities that produce just a trickle of traffic,
IF you're lucky.
Moreover, you don't want to blow huge amounts of money on
advertising just in case your site doesn't convert visitors into
buyers at a rate that nets a fair profit.
You want lots of traffic, you want it cheap, and you want it now!
So, what do you do?
Well, there are 3 ways to get traffic to your site quickly, even
on a budget.
Write Articles - You wrote all those product endorsements for
your site, and articles aren't much different, or any more
difficult to write.
If your site is about beer, and promotes a
variety of products related to home brewing, write an article
called "10 Secrets to Your Best Batch Ever". Include a resource
box below your article that gives your name, a brief description
of your site and its URL. (Use my resource box at the end of this
article as an example.) Your next step is to go to Charlie Page's
'Directory of Ezines' and buy an annual membership. Review the
list of ezines in the Food/Wine category, and submit your article
to each one that accepts articles. Some newsletters may have a
circulation of just a few hundred, but others will have a few
hundred THOUSAND subscribers.
Ezine Advertising - A DOE (Directory of Ezines) membership
will also help you locate ezines in which to advertise your site.
The beauty of this type of advertising is that it is generally
low-cost, sometimes as little as $8 per issue for 6 lines at 65
characters per line. But the best part is that you are putting
your message in front of a highly targetted audience. There's no
point in trying to sell home brew kits to tea-totallers, now is
there? http://rosalinds.com/doe
Pay Per Click Search Engines - The fastest way to get traffic to
your site is to buy keywords and keyword phrases at PPC's (pay
per click search engines) such as Overture, Google and FindWhat.
Google is definitely the fastest PPC account to set up. Simply
write your title and description, choose your keywords, make a
deposit and you're up and running. Set a daily maximum budget,
and check your income and expenses frequently until you ensure
that the former consistently exceeds the latter. You will know
within the week how well your site will convert visitors to
buyers, which beats the heck out of waiting months for feedback!
For as little as a one or two hundred bucks, you can drive tons
of highly targeted traffic to your site in a very short period of
time . Calculate your conversion, 'tweak' your site, then
re-invest your earnings to drive even more traffic and gain even
more sales.
Stick with the plan, and in no time at all, you'll get to sit
back and enjoy one of those home brews while watching your sales
numbers climb.
Internet Marketing Success Requires a Business Plan (Part II)
Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Business planning forces you to identify costs and develop a...read more
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.
2005-02
UpMarket Staff
You already know that if you're adventurous enough to run your own pay-per-click advertising...read more
Pay Per Click Advertising And Marketing
When I think of Pay Per Click, I think of a marketing strategy
that has two different sides - one where you pay for published
ads and one where you get paid for publishing ads. Somebody is
always paying for the click, whether it is you clicking...read more
The Business Case for SEO
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of...read more
Web Business Overview - Marketing
You've done your research, written a business plan and created a web site. Now it's time to market your web business.
Internet Marketing
There are many ways to market a web site. One of the best ways is through search engines and directories....read more
On a Budget? 3 Ways to Drive Traffic Quickly and Cheaply
