You've heard the buzz but still have some questions. Does Ezine
Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons
why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The
electronic format makes it easy to respond to your ad. A simple
mouse click is much more convenient than picking up the phone,
mailing in a card, or driving to a physical store
2. The electronic format offers less potential for distraction
before they arrive at your "store". Just think if you send a
traditional sales flyer through the mail. The customer is eager
to buy but needs to drive past several other retail
establishments to arrive at your store and then walk past still
more in the mall or shopping center. They might spend the money
meant for your pocket before they ever arrive! In an Ezine they
click right from the ad into your "store" so there is less
potential for loss.
3. Subscribers have opted in. Opt In means they have voluntarily
signed-up to receive the Ezine and were not added to the list
without their knowledge or permission. Your ad is less likely to
be tossed in the garbage like junk mail or deleted like spam. It
is also likely to be "white listed" and so won't get caught up
by spam filters.
4. Cheaper than most traditional forms of advertising. Priced
television, radio, or print media lately? It is also cheaper
than many other internet advertising options. Have you looked
into the cost of PPC?
5. Easy to target ads and products to specific audience. No
matter what your target audience there is an Ezine out there to
serve it-and probably dozens to choose from!
6. No need to narrow your category like in traditional
classified advertising. Classified listings restrict your
placement so only people looking in that category see your ad.
In an Ezine every reader sees it!
7. Most Ezine subscribers read for the free information they
expect from their Ezine and will usually read each issue from
top to bottom. Since most publishers only allow a limited number
of ads, your ad will have greater visibility.
8. Most people buy when they least expect to, so as they are
reading their Ezine they will be relaxed and more receptive to
marketing. This contrasts sharply with many other advertising
mediums (TV, radio, direct mailing) as then people are expecting
a sales pitch!
9. Ezine subscribers feel comfortable acting on sales pitches
because the electronic format makes it risk-free to respond to
your ad. They don't have to risk getting trapped on the phone or
in a store by an over-eager sales staff. They take comfort in
knowing that one simple click can get them back out again!
10. The electronic format also makes it easy to capture more
information about your prospect. You have the opportunity to at
least get their name and e-mail address (if you are savvy about
your offer) and potentially a whole lot more. Once you've got
that then you can sell, sell, sell!
About the author:
Visit Ezine
Advertising Works and How To Advertise
With Ezines to learn more. Want to save money on Ezine
Advertising? Check out our ebook "Harness The Power Of Ezine
Advertising" which includes $21 of free ezine advertising plus
our Ad Club. Our ebook not only offers FREE ezine advertising
but additional tips to
Written by: Deanna Mascle
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